One of the key issues facing Enterprise Social Networks project is adoption rate.
ESN Managers struggle to involve users in the network activity, and the main internal competitor is usually the email system.
Users have always the mail client opened on their desktops, and it’s very easy and flexible to use. The user selects the client and is not willing to add the burden of “platform selection” to his messaging process.
How can we address this issue? For example giving to the user a messaging client that helps forwarding each message to the proper platform.
The basic idea may be to have the following usage sequence:
- create the message text (title/subject) and body;
- select, attachments, favoring document links pointing to the Enterprise Social Network publishing section;
- select addressee;
- flag importance
- using the above elements, create an email message, or a post on ESN